Nudge was a 1-week project hosted by Phillips Design Group.
Problem
Would you be motivated to do anything if you woke up in agony 3-4 times a night? That is what its like for many of the 70 million Arthritic sufferers in the UK. What if Arthritic users could sleep the whole night? What world would they enjoy without the crushing pain and fatigue associated with Arthritis? Research lead to discoveries that high humidity and lack of movement cause Arthritic joints to cease during the night. This lack of movement causes high levels of acute joint pain that wakes them up. They then slip into a cyclical fatigue that drains daily energy, increases stiffness and reduces motivation. They are not empowered users!
Concept Development • User Research •